STRATEGY WORK SAMPLES
01
Chili's Digital Media Strategy
For my Digital Media Strategies course, I collaborated with a group of 3 to develop a revitalized digital media strategy targeting college students. I focused on researching and developing programmatic advertising strategies for Chili's to reach college students.
02
SPOTIFY BRAND PLAN
As the final project for IMC303: Marketing Strategy, I worked with my team to strategize a prospective brand plan and campaign to grow Spotify's reach with its largest demographic, 18-35-year-olds.
03
SAPPHIRE RESERVE CASE
This project required an analysis of the Chase Sapphire business structure and brand messaging in order to properly position their Chase Sapphire Reserve card to the most fitting target audience.
04
UNFOUND TARGET AUDIENCE ANALYSIS
Research and analysis of the target audience for a new app in development called "Unfound." I created a website to sum up my findings and marketing recommendations based on consumer research.
05
GAS LAMP PLAYERS STRATEGY
Devised updated digital marketing strategy for the Gas Lamp Players executive board to implement starting Summer 2021.
