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RESEARCH SAMPLES
01
QUANTITATIVE: INFLUENCES IN PRODUCT CHOICE
As the final project for my Consumer Research course at UC3M in Madrid, I worked with a team of 4 to conduct a quantitative study on normative and informational influences on product choice. I was in charge of study design and data analysis using SPSS. [As this was a group effort, slides I owned are marked with a red asterisk and work in the research paper is marked ].
02
QUALITATIVE: MEDMATCH CONSUMER RESEARCH
Designed and led a qualitative UX study for startup client MedMatch, resulting in acquisition of 8 actionable user insights that clarified their target audience by overseeing a team of 3 marketers as the Project Lead.
03
QUALITATIVE: CORE OF CONNECTION
UX RESEARCH
In a group of 4 students including myself, we conducted user group research & analysis for a new product that would aid international students to find connections on campus. We summarized our research and findings in this final presentation
04
QUANTITATIVE: ATTRACTIVENESS AND FRIENDSHIP PREFERENCES
As the final for my Psychological Research course, I worked with a partner to conduct a quantitative research study on the affects of attractiveness on friendship. Data was collected using Qualtrics and analyzed using SPSS.
