A Bit About Me

I grew up in the world of theatre; the stage was my canvas. I thrived on the energy of collaboration, the spark of creativity, and the art of spinning narratives that gripped an audience. While I've held on to my love for storytelling, my time as a Northwestern Student made me realize new passions: analytics and exploring the intricacies of the human psyche in a more psychologically applied – and less jazz-hands-heavy – context.

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This realization was the launchpad for my journey into marketing and consumer strategy. I could still deliver information with my particularly powerful storytelling edge, but now to consumers and clients rather than patrons of the arts. As a student at the Medill School of Journalism at Northwestern University, I studied Integrated Marketing Communications, which strengthened my consumer analytics and marketing strategy skills, enabling me to engage with these new audiences effectively. 

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Since shifting my focus to a career in marketing, I have worked hard to earn opportunities to develop in my early career. Through internship experiences on marketing teams at AMC Networks and NBCUniversal, I honed my abilities to think strategically and collaborate effectively in a corporate setting. I have had the pleasure of returning to my internship team at AMC Networks as a full-time Integrated Marketing Coordinator, where, since August 2024, I've taken ownership of turnkey marketing executions, developed client pitches, and developed B2B marketing campaigns to build momentum for our Ad Sales business.

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Through and through, I'm committed to exploring how the worlds of storytelling and analytics intersect through effective B2B and B2C communications. I continue to leverage my unique theatrical background in the corporate space to create waves and bring innovative solutions to the table that capture the interest of consumers and clients alike.

NBCUniversal | Marketing Strategy Intern, Content Distribution

• Secured 3 affiliate marketing activations across 2 high priority clients to strengthen team’s B2B and B2C relationships by ideating and successfully pitching ideas to the partners and securing a 70K+ budget for implementation

• Executed B2B activation for 400+ of Partner’s employees by overseeing 8 lines of communication and managing $7K budget

• Established direction of partner marketing tied to WWE properties by analyzing primary data and presenting insights and recommendations on partnership management strategy to SVP of Content Distribution and 22-person team

AMC Networks | Ad Sales Marketing Intern

• Generated 7 prospective brands and 22 advertising deals during upfront period by learning and operating within the Request For Proposal (RFP) process and ideating elements to build pitch decks for Ad Sales Directors and VPs

• Learned syndicated data tools and pulled insights to author a 67-slide competitive research and recommendation deck to empower Ad Sales department in driving new AMC+ users, contributing to platform growth of 700K users from Q3 to Q4’22

• Supported team by contributing to and copy-editing RFP decks and one-sheets, as well as updating key Ad Sales resources

Gas Lamp Players | Marketing Intern

• Achieved maximum consumer capacity by selling 100% of seats for summer mainstage production by creating a 3-platform digital marketing campaign from inception to launch yielding a 57.8% increase in user engagement across platforms

• Formed 20-page social brief covering 3 platforms by working with executive board and auditing 10 competitors’ socials