DATA ANALYSIS SAMPLES
01
"The Post" MARKET RESEARCH & ANALYSIS
As the final for my IMC302: Marketing Research course, I worked with a team of 4 to conduct a market analysis using real data for an anonymous news outlet labeled "The Post" for purposes of this project. All analysis was done through the R package Radiant.
02
OTT COMPETITIVE RESEARCH
AMC+ is a newer OTT platform among established streaming giants. To aid the AMC+ Growth team, I created this comprehensive competitive research deck on the OTT landscape and also proposed OTT partnership ideas for the Ad Sales team.
03
IFC COMPETITIVE RESEARCH
To support the AMC Networks Ad Sales team in their search for new brand partners for the IFC Comedy network, I learned and utilized the ListenFirst research platform to find and report on the landscape of IFC Comedy's competitors' brand partnerships.
Y.O.U. Data Visualization
As a project for Business Institutions 282: Writing and Speaking Business, I worked with a team of 3 other students to analyze and visualize raw data for the nonprofit Youth and Opportunity United (Y.O.U.), which we presented to senior leadership at the nonprofit. Attached is my portion of our final report and the slide deck I created for our team.
