IA1
STAKEHOLDER MAP
For this project, we chose a company and made a stakeholder map to organize stakeholders by impact and interest.
IA2
EXECUTIVE/
LEADERSHIP STATEMENT
We created a leadership statement designed to deliver an announcement to internal stakeholders (employees).
IA3
audience profile, lede sentence, AND STP analysis
For this project, I created an audience profile and lede sentence, and conducted an STP analysis for my chosen company's target audience.
IA4
SURVEY & STRATEGIC STORYTELLING
For this project, I created a consumer survey based on the results of IA3's STP analysis. Then I created a strategic story to promote a product to one of the groups identified in the STP analysis.
IA6
OP-ED and PRESS RELEASE
For this project, I created an Op-Ed about one of my own unpopular opinions. Then, I created a creative and comedic press release based on the theme song to The Fresh Prince of Bel-Air.
IA7
SUCCESSFUL CAMPAIGN PRESENTATION
For this project, I worked with a group to identify a campaign we were all impressed with. Then, individually, we created slides to elaborate on the campaign's success. I created the slides on STP analysis and a lede sentance's success.
