MP1
STAKEHOLDER MAP & Engagement Strategy
For this project, we created a stakeholder map for our fictitious client and formulated an engagement strategy to communicate effectively with identified stakeholders.
MP2
EVALUATING ORGANIZATIONAL CULTURE
We created a leadership statement designed to deliver an announcement to internal stakeholders (employees).
MP3
RESEARCH STRATEGY
For this project, we constructed a comprehensive research strategy for our fictitious client using the audience-centered model, TIPCUP Filter, and STP analysis.
MP4
Developing a Strategic Backstory for Your Client
For this project, we applied strategic communication principles to create a compelling backstory for our fictitious client.
MP5
ONLINE PRESSROOM
For this project, we developed and implemented an effective online pressroom for our fictitious client.
MP6
MARKETING & PR EXERCISE
For this project, we developed an integrated marketing strategy for our fictitious client.
MID-QUARTER EVALUATION
For this project, we developed audience personas for our fictitious client and then created a marketing narrative using generative AI in order to target the specific customer segments.
FINAL PROJECT:
CLIENT PRESENTATION AND BRIEF
For this two-part project, we first created a deck to introduce our fictitious client and their current crisis, and offered solutions to that conflict using class concepts. Then, we created a brief to revise and culminate all of our work for this fictitious client throughout the quarter, including our crisis communications solutions.
